Indian consumers are smart and selective about their choices, whether it is games or consumer goods. In the year 2015, there were over 66M households that were a part of the consumption class with an annual income over $4000. That accounts for 27% of the country’s total household. This consumption class is all set to rise to 53% by 2025. What it means is a grand 800M+ people will belong to the consumption class and will have access to smartphones and PCs. Need of the hour… state of the art technology to meet these growing demands.
Where we stand
India has affordable data available and we all know that. However, it also ranks 67th in the world for download speed over fixed broadband. The average download speed in India is around 9Mbps while the global bench mark is around 22Mbps. So, even though it is affordable, speed is a concern.
The Indian users are also moving towards mid-range smartphones with about 38% of phones sold in 2017, being in the range of 10K to 20K. The users of these smartphones will demand HD graphics and sharper visual support games., along with processing power of an average of 3GB RAM. It is up to the game developers to offer games that support this audience demand. Popular choices like Rummy , ludo and others fit the bill just right. Simple gameplay, and high in visual content, appeals to all audience, no matter where they come from.
Made in India Games
Smartphones are quite a phenomenon in the country. India accounts for 43% of the total global smartphone shipments. From a mere 3% in 2016, it has reached 13% in 2017, giving ample opportunity to game developers to create apps, keeping the specifications and capacity of the phones that are rolled out.
What it does for the Indian market is giving more space and compatibility for the Indian developed games to perform and get picked up as compared to the global counterparts.